If Sony would just stop paying for exclusives like Final Fantasy XVI, they argue Xbox wouldn't have to do deals like it has with Activision just to compete. Collectively, Xbox and its witnesses and lawyers appear to be making the argument that the entire idea of exclusivity is a loathesome one they play along with because Sony forced their hands. Nadella, for instance, mentioned that he had "no love" for exclusives, while Kotick emphasized that taking Call of Duty exclusive to Xbox would be "very detrimental" to business.Īll of this is in line with Spencer's comments. But to hear Xbox and friends tell it over the last few days, everyone in the industry just hates the idea.įigures like Microsoft head Satya Nadella and Activision CEO Bobby Kotick today made exclusivity seem less like a feature and more like a bug, ruining their ability to do business on certain platforms and reach larger markets of people. Exclusivity For Me, But Not For TheeĬonsole exclusivity has been a part of how video game releases work effectively since video games came into existence. We also got to see, briefly, Nadella and Judge Jacqueline Scott Corley bond over a mutual love for Candy Crush.
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